The challenge
Renew Ricard’s limited edition saga in travel retail.

The Brand Idea
Explore the mythology of Marseille, the city of Southern exuberance and outgoingness, by resurrecting the legend of the sardine that would have blocked the old port. A story treated in a graphic and iconic way, with a human touch to recall the warmness of Ricard’s apperitifs.

The result
A great success since its launch in June 2017 that promises a long-term saga.