The challenge
Create a brand that would capture all the premiumness of a genuine brewed iced tea, while remaining accessible and consistent with the food retail’s soft drink market.

Our brand idea
A positioning focused on Spring, that conveys the key benefits of the offer (freshness, indulgence and well-being), while expressing the required sophistication to an adult range.

The result
An elegant, contemporary and hedonistic brand, that brings a fresh and premium vibe to the soft drinks category. A historic launch for OSF Group with a massive communication campaign, on more than 500 millions of contacts : TV, digital, print, influence…