![MAYTEA](/images/marques/Chine/Maytea_Chine/MAYTEA-COVER-850x270-HD-02.jpg)
MAYTEA
Let a new brand bloom
The challenge
Create a brand that would capture all the premiumness of a genuine brewed iced tea, while remaining accessible and consistent with the food retail’s soft drink market.
Our brand idea
A positioning focused on Spring, that conveys the key benefits of the offer (freshness, indulgence and well-being), while expressing the required sophistication to an adult range.
The result
An elegant, contemporary and hedonistic brand, that brings a fresh and premium vibe to the soft drinks category. A historic launch for OSF Group with a massive communication campaign, on more than 500 millions of contacts : TV, digital, print, influence…
![Let a new brand bloom](/images/projets/Chine/Maytea_Chine/MAYTEA-CREATION-DE-MARQUE-HD.jpg)
![Let a new brand bloom](/images/projets/Chine/Maytea_Chine/maytea-01.jpg)
![Let a new brand bloom](/images/projets/Chine/Maytea_Chine/maytea-02.jpg)
![Let a new brand bloom](/images/projets/Chine/Maytea_Chine/maytea-04.jpg)