President Lollo Lolla
Create new healthy habit for kids

The challenge

On a growing market of cheese, already dominated by a player riding on a French touch, which role a new cheese Brand can play?



Our brand idea

As a leading European cheese brand, President has the mastery and credibility to bring the most authentic taste of cheese and combine it with exciting fruit flavors to please and to inspire children to discover in a funny way new flavors and open up to the world. To bring kids on this road of multiple discoveries, two characters were created. A little boy Lollo and a cute cow Lolla.



The result

Quickly, after its launch in 2017, the new brand found its place on the market and is now helping President to expand its footprints to new markets and channels.

Identity Packaging Design Activation Innovation POSM
Create new healthy habit for kids
Create new healthy habit for kids