The challenge
Guide the Alès Group in the creation of a new natural cosmetic brand, resulting from the encounter between French phytocosmetic and Korean pharmacopeia.

The Brand Idea
Reveal the naturalness and the dermo-efficiency of the brand, through a delicate yet scientific illustration of Korean medicinal plants. Communicate the brand’s dual nationality as well, through a hybrid identity that mixes Western and Korean fonts.

The result
An enthusiastic reception from the press and a highly promising start in French and Italian pharmacies and drugstores.