![Gillette](/images/marques/Chine/Gillette_Chine/Gillette-1700x540_CN.jpg)
Gillette
Celebrate a modern hero with a winning attitude
The Challenge
The 2014 Football World Cup has naturally been a platform for Gillette to promote the technology that creates the world’s best performance. The football star Lionel Messi was signed-up worldwide to promote this spirit and the product itself.
Our Brand Idea
Combine high-tech cues with competitive visual signs and shapes to enhance the product performance and the brand attitude.
The Result
Sales estimates of the pack are at a three-year high.
![Celebrate a modern hero with a winning attitude](/images/projets/Chine/Gillette_Chine/150629-Gilette-01-850x300.png)
![Celebrate a modern hero with a winning attitude](/images/projets/Chine/Gillette_Chine/150629-Gilette-02-850x300.png)