The Challenge
The 2014 Football World Cup has naturally been a platform for Gillette to promote the technology that creates the world’s best performance. The football star Lionel Messi was signed-up worldwide to promote this spirit and the product itself.

Our Brand Idea

Combine high-tech cues with competitive visual signs and shapes to enhance the product performance and the brand attitude.

The Result
Sales estimates of the pack are at a three-year high.